What I Do

Big Ideas. Small Details. Everything in Between.

Starting a business takes more than a good idea. There are systems to establish, brands to build, websites to launch, and a seemingly endless list of things that need to happen before you can get down to business.

That’s where I come in.

Through Katalyst, I provide hands-on support for businesses at every stage, whether you’re starting from scratch, growing into something bigger, or simply need someone to take a few things off your plate.

My approach is simple: meet you where you are, figure out what you need, and help make it happen.

  • Getting the Foundations Right

    There are a lot of moving pieces behind starting a business, and not all of them are particularly exciting. But getting them right from the beginning makes everything else easier.

    I help establish the digital tools, accounts, and operational systems that allow your business to function professionally, securely, and efficiently.

    What This Can Include:

    • Google Workspace setup and administration

    • Professional business emails and domain configuration

    • Domain registration, management, and DNS settings

    • Google Business Profile setup and verification

    • Apple Business Connect profile setup

    • Business account creation and administrative organization

    • Software research, selection, and implementation

    • CRM setup and customer management systems

    • Online forms, workflows, and integrations

    • File organization, permissions, and secure access management

    • Standard operating procedures (SOPs)

    • Employee onboarding and offboarding systems

    • General IT support and troubleshooting

    The Goal: Build a solid foundation so you can focus on running your business instead of figuring out how to set it up.

  • Making Your Business Look and Sound Like You

    A brand is more than a logo. It’s how your business introduces itself, communicates with customers, and creates a recognizable presence.

    Whether you’re developing a brand from the ground up or refreshing one that’s ready for its next chapter, I help bring the pieces together into an identity that feels cohesive, intentional, and authentic.

    What This Can Include:

    • Brand development and positioning

    • Logo design and visual identity

    • Color palettes and typography

    • Brand voice, messaging, and copywriting

    • Brand guidelines and style guides

    • Business cards and stationery

    • Marketing and promotional collateral

    • Sales materials and pitch decks

    • Presentation design

    • Social media templates and graphics

    • Signage and printed materials

    • Brand refreshes and rebranding

    The Goal: Create a brand that looks professional, communicates clearly, and feels like an extension of the business behind it.

  • Your Digital Front Door

    Your website is often the first place someone interacts with your business. It should look good, make sense, and actually work for the people using it.

    I work with businesses at all stages of their website journey, from building something entirely new to updating an existing site or taking over the ongoing edits you never seem to have time for.

    What This Can Include:

    • Website strategy and planning

    • New website design and development

    • Existing website redesigns and overhauls

    • Website content and copywriting

    • Page layouts and user experience

    • Mobile optimization

    • Search engine optimization (SEO) fundamentals

    • Domain and hosting coordination

    • Website integrations, forms, and functionality

    • Ongoing website maintenance and updates

    • Content additions and page edits

    • Troubleshooting and technical support

    • Website platform transitions

    The Goal: Give your business a website that not only represents your brand but also works as a useful tool for your customers and your team.

  • Bringing All the Moving Pieces Together

    Some projects don’t fit neatly into one category. They involve people, vendors, deadlines, technology, budgets, and a hundred little details that someone needs to keep track of.

    That’s where I thrive.

    I step into projects at different stages, helping organize the work, coordinate the people involved, and make sure nothing gets lost between the big-picture vision and the day-to-day execution.

    What This Can Include:

    • Business launches and operational rollouts

    • Project planning, timelines, and coordination

    • Vendor research, communication, and management

    • Corporate office moves and relocations

    • Furniture, equipment, and technology coordination

    • Software transitions and implementation

    • Process development and documentation

    • Internal playbooks and training materials

    • Team and stakeholder coordination

    • Operational troubleshooting

    • Launch preparation and execution

    • Ongoing project oversight

    The Goal: Take complicated projects with a lot of moving parts and make them feel manageable, organized, and achievable.

Not Sure Where Your Project Fits?

That’s okay. Most of the projects I work on don’t fall into just one category.

Sometimes a website project turns into a branding refresh. Sometimes a business launch starts with setting up email accounts and ends with coordinating an entire office move.

Katalyst is built to meet businesses where they are, not force them into a predetermined list of services.

Whether you need help with one specific task or someone to help manage the bigger picture, let’s talk about what you’re working on.